Who we are
Strategic thinking meets careful craft.
For more than two decades, vision+mission has supported companies and institutions in marketing and communication. Our team combines strategy, creative, copy, digital and media relations and works closely across disciplines.
What sets us apart from other agencies is our foundation: psychology, communication science and business practice. We know not only how to design, but why messages work, how people make decisions and what builds trust. This knowledge makes our work more precise and its results more robust.
For every project we put together the right team and, where needed, add experienced partners in photography, film, print and technology. You benefit from the breadth of a full-service agency while keeping one dedicated contact.
We think across borders: whether a campaign for the German market, a presence for a Swiss law firm or bilingual communication in South Tyrol, we take linguistic nuances into account as well as the rules that apply in each country. We work in German, English, Russian and Ukrainian, and for South Tyrol also in Italian together with partners.
Our stance
We do not talk about target groups, but about people.
Behind every target group are people with their background, their history and their motives. That is why we first look at every task from a distance, from the meta level. Only then do solutions become visible that do not arise by chance but follow logically from the analysis.
It is not the client’s taste that decides on a campaign, but its effect on the people it is meant to reach. That is why we justify concepts and strategies psychologically, transparently and verifiably.
The worm does not have to taste good to the angler. But the angler has to understand why the fish chooses this particular worm.
Team and network
A core team. A strong network.
vision+mission Marketing GmbH has existed since 2002. Our core team combines psychology, management consulting, international marketing, web design and AI. For every task we put together the right team, complemented by experienced specialists from our network.
For you it stays simple: one assignment, one dedicated contact, and vision+mission coordinates everyone involved and acts as your contractor.
- Psychology
- Education
- Journalism
- Communication science
- Business administration
- Statistics and market research
- Strategy and concept development
- Design and art direction
- Web design and development
- Social media
- AI applications
- Media planning
- Copywriting and editing
- Training and group dynamics
- Art and philosophy
Management
DDDr. Karl Isak
Managing Director · Psychologist · Psychotherapist
DDDr. Karl Isak leads the agency and is responsible for strategic advice to our clients. He holds doctorates in psychology, education, and social and economic sciences, as well as further university degrees in journalism studies, communication science and philosophy. This rare combination of communication science, psychology and business shapes the work of the entire agency.
His career also includes senior leadership roles in banking. Alongside the agency, he now practises as a psychotherapist specialising in katathym-imaginative psychotherapy (guided affective imagery) and works as a coach, trainer and supervisor. For many years he has supported executives, companies and organisations through times of change, developed training on sales psychology, neuroleadership and the psychology of persuasion, and made his programmes available in books.
Expertise that interlocks.
Our team covers every discipline needed for a coherent presence.
Strategy & Consulting
Analysis, positioning and planning as the basis for every measure.
Creative & Design
Corporate design, campaigns and design for print and digital.
Copy & Editorial
Precise copy, expert articles and publications in clear language.
Digital, Social Media & Web
Web design, social media, search and online advertising.
Media & PR
Media planning, press relations and contacts with editorial teams.
Project management
One dedicated contact who keeps deadlines, budget and quality in view.
AI & Automation
AI strategy, AI solutions for everyday work and seminars on safe use.
International Marketing
Market entry across borders, in five languages and with a feel for each country.