Your situation
Inform, involve, strengthen trust.
Public communication should inform, enable participation and strengthen trust in institutions. It is subject to particular requirements for objectivity, accessibility, transparency and the procurement of services. In South Tyrol, bilingualism is added to this. We know this framework and work accordingly.
Public institutions communicate under growing scrutiny. Citizens expect quick, understandable information across many channels, and among parts of the population trust in institutions has become fragile. Municipalities and authorities often work with small teams and tight budgets, yet have to explain major projects, changes or crises. On top of this comes the requirement of neutrality, particularly around elections. Those responsible ask themselves how to reach people who hardly read official notices any more.
What we do for you
- Information and public campaigns
- Location and regional marketing
- Participation processes and events
- Accessible websites and publications
- Project and crisis communication
- Multilingual communication
The sector in figures
2,092
municipalities in Austria (2026)
116
municipalities in South Tyrol
Sources: Statistics Austria; Bolzano Chamber of Commerce.
Typical challenges
Making complexity understandable
Regulations, funding programmes or construction projects are technically demanding. They have to be presented so that people without prior knowledge understand what is changing, what they need to do and whom they can contact.
Reaching every audience
Older people, young families, newcomers, people with disabilities or limited German use different channels. Good public communication plans routes for everyone, digital and offline, in plain language and, where needed, in several languages.
Maintaining neutrality
Public bodies inform; they do not promote individuals or parties. The line between information and self-promotion must be observed carefully in text, imagery and timing, especially before elections.
Objections and criticism
Infrastructure projects, changes to fees or location decisions often trigger opposition, including on social media. Early, honest information and genuine participation defuse conflicts more effectively than justification after the event.
The psychological perspective
Trust grows from clarity.
Trust in institutions grows when information is understandable, reliable and transparent. We design public communication so that citizens feel taken seriously, taking into account how people actually take in and process information.
What we pay particular attention to
Procurement-ready
We are familiar with public procurement procedures and support clear, transparent proposals.
Accessibility
Content should be accessible to everyone, in design, language and technology.
Objective and neutral
Public communication informs. We pay attention to balance and transparency.
How we work with you
Clarifying the brief
We clarify with you the objective, audiences, responsibilities and the framework of the procurement procedure, so that scope and budget are transparent from the outset.
Testing from citizens' view
We review texts, forms and processes from the point of view of the people who use them and show where misunderstandings or obstacles arise.
Designing for clarity
We develop messages, design and channels that are accessible, in clear language and, for example in South Tyrol, bilingual, aligned with your approval processes.
Transparent delivery
We implement measures on schedule and document the services delivered so that they remain traceable for committees, oversight bodies and the public.
Typical projects
Communication for a project
Accompanying communication for construction, transport or environmental projects, with information material, a website, events and regular updates throughout the entire project, so that local residents know early on what to expect.
Organising public participation
Concept and moderation of information evenings, workshops or online participation, with understandable documents and transparent feedback on what became of the contributions.
Municipal newsletter and website
Redesign of the municipal newsletter, official gazette or website, accessible and clearly structured, so that citizens quickly find information, dates and contact persons.
Location marketing for municipality and region
Developing a profile for municipalities, regions or business locations to attract companies, skilled workers and new residents, aligned with business, tourism and the local population.
Frequently asked questions
How does a public body commission an agency?
Public contracting authorities are subject to public procurement rules. Depending on contract value and procedure, we submit a proposal, take part in tenders or provide documents for a comparison of offers. We set out services and costs transparently. Which type of procedure applies in your case is a question for your procurement office or your legal advisers.
Can you produce accessible content?
Yes. We pay attention to accessibility in design, language and technology: sufficient contrast, clear structure, alternative texts for images, readable documents and, on request, versions in plain language. Which accessibility requirements legally apply to your institution in detail should be agreed with your legal department or your legal advisers.
How does our communication stay neutral?
By putting the information at the centre, not the person. We pay attention to factual language, balanced choice of images and an appropriate scope, especially around elections. Office holders can appear when it serves the matter. Whether a specific measure is permissible is, in case of doubt, for your legal department, your supervisory authority or your legal advisers to assess.
Do you also work for smaller municipalities?
Yes. Smaller municipalities in particular often have nobody who deals exclusively with communication. We support on a project basis, for example with a single project, a municipal newsletter or a website, or on an ongoing basis as an external communications department. We tailor the scope to budget and resources and, on request, train your staff so that you can do much of the work yourselves.
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