vision+missionmarketing gmbh

Services

Full service, all of a piece.

Strategy, design, campaigns, digital and content work hand in hand with us. Our team works across disciplines so your presence stays consistent in every channel and every market. Behind it all is the question that decides success: how does a message affect the people it is meant to reach?

White knight on a chessboard

Strategy & Positioning

Good communication starts with a clear stance. We analyse market, competition and audiences and work with you on a position that sets you apart and holds.

  • Market, competitor and audience analysis
  • Positioning and brand core
  • Brand architecture and naming
  • Marketing and communication planning

The psychological angle: We analyse not only figures but motives. Which needs, expectations and reservations shape your audiences' decisions?

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Brand & Corporate Design

A strong visual identity makes your stance visible. We design logo, typography, colours and imagery and capture everything in binding guidelines so your brand is recognised everywhere.

  • Logo and corporate design
  • Stationery and presentations
  • Imagery and photography concepts
  • Brand manual and design guidelines

The psychological angle: Colours, shapes and type take effect before a word is read. We design deliberately, based on how perception works.

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Metal type letters from an old print shop
Illuminated suspension bridge in fog

Advertising & Campaigns

From idea to placement: we develop campaigns that reach your audiences and plan the right media, traditional and digital, in one market or several.

  • Campaign concept and creative
  • Print, outdoor, radio and video
  • Media planning and buying
  • Trade fairs, events and sales materials
  • Sponsorship, dialogue and direct marketing

The psychological angle: Attention is scarce. We develop messages that connect with real motives and are therefore remembered.

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Digital, Social Media & Web

Your website and social media channels are often the first impression. We design digital presences that are fast, accessible and privacy-conscious, manage your social media presence and make sure you are found.

  • Web design, websites and landing pages
  • Social media strategy and management
  • Search engine optimisation and visibility in AI search
  • Online advertising
  • Newsletters and digital client communication

The psychological angle: Users decide in seconds. Clear orientation, signals of trust and plain language make the difference.

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Aerial view of a city at night
Harbour beacon at the end of a pier at night

PR & Content

To be heard, you need good content. We write, edit and design copy and publications and maintain relationships with editorial teams.

  • Press and public relations
  • Copy for websites, brochures and social media
  • Customer magazines, annual and business reports
  • Photography and video

The psychological angle: Good writing takes its readers seriously. We write so that even complex content is understood and retained.

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Consulting, Training & Coaching

Sometimes what is needed most is an experienced outside view. We advise management, boards and partnerships, facilitate workshops and strengthen your teams with training grounded in psychological expertise. If you wish, we also support your marketing on an ongoing basis.

  • Marketing and communication consulting
  • Strategy workshops and retreats
  • Sales psychology and sales training
  • Leadership training and neuroleadership
  • Presentation and the psychology of persuasion
  • Crisis and change communication

The psychological angle: Our training combines scientifically grounded psychology with many years of practice in business and sales.

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Fixed-price entry offersTalks and training

Two hikers on a summit above the fog
Flowing blue lines of light against a dark background

AI in Marketing

Artificial intelligence is changing how content is created, how people search and how companies work. We help you use AI sensibly, responsibly and effectively.

  • AI strategy for marketing and communication
  • Visibility in AI-powered search
  • AI solutions for recurring tasks
  • AI seminars and workshops for your team

The psychological angle: AI can write, but it cannot sense what moves people. We use AI where it makes work easier and keep judgement where impact is at stake.

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Further expertise

What else sets us apart.

Since 2002 our range of services has grown. These areas of expertise complement our core services and can be combined with them.

International marketing

Market entry in Germany, Switzerland, South Tyrol and beyond, including for Russian- and Ukrainian-speaking target groups.

Funding

Support with funding programmes for marketing and internationalisation projects, such as go-international of the Austrian Economic Chambers.

Sponsorship

We bring sponsors and organisers together so that both sides and their audiences benefit.

Event marketing

Congresses, openings, evenings for your clients and internal events, strategically planned and carefully delivered.

Dialogue and direct marketing

Personal approaches that lead to action, in print or digital, and the care of your client relationships.

Scent marketing

Scents work unconsciously on mood, memory and decisions. A speciality of vision+mission, based on our own research.

Market research and evaluation

We measure what works: analysis of existing studies and our own surveys together with partners.

Internal communication and team development

So that what is promised externally also works internally.

Books and e-books

From the idea to publication, in print and digital, together with our in-house v+m Verlag.

Which service do you need? We are happy to advise.

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