Our market
Germany. The largest German-speaking market.
With a focus on Bavaria and Baden-Württemberg, we work with law firms, clinics, practices and mid-sized companies. The psychological foundation of our work is especially valued where trust decides on clients and patients.
The market
Bavaria alone has more inhabitants and a higher economic output than all of Austria. For specialised communication, Germany is the natural next market.
For trust-sensitive sectors, Germany is a market of a different order: some 446,000 practising doctors, more than 167,000 lawyers and over 1,300 credit institutions. Competition for clients and patients is increasingly decided by visibility, clarity and trust.
We start in the south. Munich and Stuttgart are easy to reach from Carinthia, and the business culture is familiar. We know what the German market expects in tone, care and objectivity, and the professional rules within which law firms and practices may communicate.
The market in figures
83.5 m
inhabitants (31 Dec 2025)
€824 bn
GDP of Bavaria (2025), more than all of Austria
446,120
practising doctors (31 Dec 2025)
167,547
lawyers (1 Jan 2026)
Sources: Destatis (population), Working Group on Regional Accounts of the Länder (GDP of Bavaria), German Medical Association, Federal Bar.
Services
Positioning for law firms and practices
What sets you apart from the many others in your city? We make your strengths visible, objectively and within professional rules.
Brand and corporate design
A presence that conveys competence and calm, from stationery to the website of your firm or practice.
Campaigns for mid-sized companies
Campaigns for recruiting, sales and brand awareness, built on the motives of your target groups.
Digital visibility
Websites, search engine optimisation for local and specialist enquiries and a considered presence on LinkedIn.
Expert articles, publications and press
Articles, guides and press relations that demonstrate expertise and build trust.
Workshops and training
Strategy workshops for management and partners, training in sales psychology and leadership.
What matters
Objectivity over advertising speak
The German market expects a clear, rather formal tone and statements that hold up. Exaggeration quickly costs credibility here.
Professional rules for lawyers
Advertising is permitted where it informs objectively about professional activity (section 43b BRAO, section 6 BORA). Clients may only be named with their express consent.
Professional rules for doctors
Objective professional information is permitted, advertising contrary to professional standards is not (section 27 MBO-Ä, implemented in the professional codes of the state medical chambers). The Therapeutic Products Advertising Act also applies to health topics.
Reachability
Bavaria is a few hours by car from Maria Saal. Meetings elsewhere in Germany by train or plane, ongoing coordination by video.
The notes on professional rules are guidance for our communication work and do not replace legal advice in an individual case. As of October 2026.
Working together
From the first conversation to ongoing support.
01
First conversation
In person in southern Germany or by video, with no obligation and in confidence.
02
Analysis
Presence, target groups, competition in your region and the professional rules that apply.
03
Concept and delivery
From the positioning paper to the finished website or campaign.
04
Ongoing support
Regular coordination, evaluation and further development.
Sectors
Law & Advisory Firms
Lawyers, notaries, tax advisers: becoming visible within BRAO and BORA.
More about this sectorDoctors & Clinics
Practices and clinics: information instead of advertising, trust instead of promises.
More about this sectorCompanies
Mid-sized companies: brand, sales, recruiting and leadership.
More about this sectorBanking & Finance
Regional banks and wealth managers: clear, trust-building communication.
More about this sectorFrequently asked questions
Why an agency from Austria?
Because you get a specialised agency: communication with a psychological foundation for sectors in which trust decides. Language and business culture are familiar, and southern Germany is close.
Do you know German professional rules for law firms and practices?
Yes. We check every measure for the liberal professions against the rules of the relevant profession and federal state before publication. Please clarify individual questions of professional law with your chamber or legal adviser.
Do you only work in Bavaria and Baden-Württemberg?
That is our focus, because meetings in person are easy to arrange. We support projects elsewhere in Germany by video and with meetings by arrangement.
How does a collaboration start?
With a first conversation, with no obligation. Our fixed-price entry offers are a good way to start.
How do you invoice?
In euros, based on a written proposal. We clarify the VAT treatment of cross-border services before work begins.