Our market
Switzerland. Precision and understatement.
For Swiss law firms, financial institutions and companies we develop communication that persuades without being loud. We write German in Swiss spelling and know the expectations of a demanding market.
The market
Switzerland is one of the most affluent markets in Europe. Communicating here means being precise, restrained and substantial.
With GDP per capita of around €102,000, Switzerland is at almost twice the Austrian level. The financial centre, the legal and advisory sector and strong export-oriented mid-sized companies set high standards for quality, discretion and reliability, including in communication.
We see marketing as applied psychology: how does trust arise, how are decisions made, what comes across as credible? These questions matter particularly in Switzerland, because clients and their customers quickly spot exaggeration. We work with clear statements, calm design and texts in Swiss spelling.
The market in figures
9.13 m
inhabitants (31 Dec 2025)
€102,000
GDP per capita, rounded (2025)
649,353
companies (2024)
44,612
practising doctors (2025)
Sources: Swiss Federal Statistical Office (population, companies), WKO country profile Switzerland (GDP per capita), FMH (medical statistics).
Services
Positioning with substance
A clear, robust positioning for law firms, financial institutions and companies that stand out through quality, not volume.
Trust-building communication
Client materials, reports and websites that are easy to understand and build trust, particularly for banks, insurers and wealth managers.
Brand and corporate design
A restrained, high-quality presence that suits the Swiss market.
Texts in Swiss spelling
Websites, expert texts and publications in Swiss German spelling, without the sharp s and with the right tone.
Digital visibility
Websites, search engine optimisation and a considered presence on LinkedIn for decision-makers.
Workshops and training
For leadership, advisory and sales: the psychology of trust and persuasion.
What matters
Tone and spelling
Restraint, precision and Swiss spelling are not details; they are preconditions for credibility.
Swiss professional rules
Lawyers and doctors are subject to their own requirements, for example in the Lawyers Act (BGFA) and the Medical Professions Act (MedBG). We check the relevant provisions in full before the first assignment.
Francs or euros
Proposals in Swiss francs with an exchange-rate clause or in euros, as you prefer. We clarify VAT questions for services outside the EU in advance.
Presence and support
Meetings in Switzerland by arrangement, by train or plane, with ongoing support by video.
The notes on professional rules are guidance for our communication work and do not replace legal advice in an individual case. As of October 2026.
Working together
From the first conversation to ongoing support.
01
First conversation
By video or on site by arrangement, with no obligation and in confidence.
02
Analysis
Presence, target groups, competition and the professional rules that apply in Switzerland.
03
Concept and delivery
Tailored measures in Swiss spelling, from positioning to website.
04
Ongoing support
Regular coordination by video, meetings on site as needed.
Sectors
Law & Advisory Firms
Law firms, notaries and fiduciaries: becoming visible with objectivity.
More about this sectorBanking & Finance
Banks, insurers and wealth managers: clear and trust-building.
More about this sectorCompanies
SMEs and family businesses: brand, sales and leadership.
More about this sectorAssociations & Chambers
Associations, clubs and networks: member communication and campaigns.
More about this sectorFrequently asked questions
Do you write in Swiss German spelling?
Yes. We write all texts for the Swiss market in Swiss spelling, without the sharp s, and in the tone customary in Switzerland.
Do you know Swiss professional rules for law firms and practices?
We check every measure for the liberal professions against the relevant Swiss provisions before publication. Please clarify individual questions of professional law with your association or legal adviser.
Do you quote in Swiss francs?
Yes. We quote in Swiss francs with an exchange-rate clause or in euros, as you prefer.
How often are you on site?
As often as needed. We hold workshops, talks and important meetings in Switzerland by arrangement, with ongoing coordination by video.
How does a collaboration start?
With a first conversation, with no obligation. Our fixed-price entry offers are a good way to start.
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