Austria
The opportunity package of the go-international internationalisation initiative includes a Ukraine bonus of up to €15,000 per project, alongside state export guarantees.
Source: BMWET, 23 October 2025
Market entry
Ukraine. Reconstruction and new markets.
For companies from Austria, Germany and Switzerland expanding into Ukraine or entering markets with Russian-speaking target groups, such as Moldova or Kazakhstan. With communication in Ukrainian and Russian from our own team.
The market
The reconstruction of Ukraine is one of Europe’s largest economic tasks. Taking part takes more than a good product: trust, the right language and a presence that is understood locally.
According to the fifth joint Rapid Damage and Needs Assessment (RDNA5) by the Government of Ukraine, the World Bank, the European Commission and the United Nations, recovery and reconstruction needs over the next ten years amount to almost USD 588 billion. Companies in construction, energy, transport, industry, agriculture, healthcare and technology are needed, as are service providers that support these projects.
We help companies from the German-speaking region appear visible and credible in Ukraine and in Russian-speaking markets: with market strategy, localised communication, trade fairs and networks, and support in using funding programmes. Ukraine and the Republic of Moldova have been negotiating accession to the European Union since June 2024, which opens additional prospects for long-term partnerships.
The market in figures
USD 588 bn
recovery and reconstruction needs over ten years (RDNA5, as at end of 2025)
USD 195 bn
direct damage, February 2022 to December 2025
up to €50 bn
EU Ukraine Facility, 2024 to 2027
€9.6 bn
guarantees and grants in the EU Ukraine Investment Framework
Sources: World Bank press release of 23 February 2026 on RDNA5 (jointly with the Government of Ukraine, the European Commission and the United Nations); European Commission, Ukraine Facility.
Opportunities in reconstruction
The largest needs according to RDNA5, in US dollars over the next ten years:
over 96 bn
Transport
almost 91 bn
Energy
almost 90 bn
Housing
over 63 bn
Commerce and industry
over 55 bn
Agriculture
Funding at a glance
A selection of public instruments for companies from the German-speaking region. Conditions and deadlines change; the respective body always decides on funding.
Germany
Federal investment guarantees cover political risks including war, and the application fee for Ukraine projects is waived until the end of 2027. In addition there are export credit guarantees and, since December 2025, the UkraineConnect loan programme of BMWE and DEG.
Source: BMWE, 18 December 2025
Switzerland
Of more than CHF 1.5 billion in the Ukraine Country Programme 2025 to 2028, CHF 500 million is earmarked for projects with the Swiss private sector, awarded through SECO calls for proposals.
Source: Swiss Federal Council and SECO, 28 May 2026
European Union
The Ukraine Investment Framework uses EU guarantees and grants to mobilise public and private investment; companies can take part as investors, suppliers or bidders.
Source: European Commission
Services
01
Market entry strategy
Target groups, competition, positioning and channels for Ukraine, Moldova, Kazakhstan and other markets, matched to your goals and resources.
02
Communication in Ukrainian and Russian
Website, materials, presentations and social media in your target groups’ language, written by our own team rather than merely translated.
03
Positioning in reconstruction
A presence that builds trust with clients, authorities, financing partners and municipalities, including for tenders.
04
Trade fairs, conferences and networks
Preparing and supporting your appearances, for example at reconstruction fairs and on delegation trips, with suitable materials and contacts.
05
Funding and financing
An overview of suitable programmes in Austria, Germany, Switzerland and the EU, and support in preparing the documents.
06
Press and trust building
Press relations, expert articles and LinkedIn presence in Ukraine and the German-speaking region, so that your commitment is noticed.
What matters
The right language
In Ukraine, Ukrainian is the official language and usually the right choice for business communication. Russian reaches target groups in Moldova and Kazakhstan, for example. We communicate in both languages from our own team.
Trust first
In uncertain times, reliability, transparency and long-term commitment count. Communication that shows this credibly is a competitive advantage.
Assessing risks realistically
Reconstruction is taking place under wartime conditions. We take the security situation and protection instruments such as investment guarantees into account in planning and communication.
Observing sanctions
Comprehensive EU and Swiss sanctions apply to Russia and Belarus. We clarify with you in advance whether a project may be affected; the legal review in the individual case is a matter for your legal advisers and the competent authorities.
The notes on professional rules are guidance for our communication work and do not replace legal advice in an individual case. As of October 2026.
For legal questions, we are happy to put you in touch with Isak Legal. The Zurich-based firm advises companies on cross-border legal and regulatory matters relating to Switzerland, the EU, the United Kingdom and the USA, and on market entry, investment and export projects in Ukraine.
Working together
From the first conversation to ongoing support.
01
First conversation
In person or by video, in German, English, Ukrainian or Russian.
02
Market and goals
Target market, target groups, competition and suitable funding.
03
Presence and materials
Positioning, website, presentations and campaigns in the local language.
04
Support
Trade fairs, press relations and ongoing communication in the target market.
Sectors
Companies
Industry, construction, energy, technology and mid-sized companies with export plans.
More about this sectorBanking & Finance
Financing, insurance and investment in reconstruction.
More about this sectorAssociations & Chambers
Business delegations, networks and member information.
More about this sectorPublic Sector
Partnerships between municipalities, regions and institutions.
More about this sectorFrequently asked questions
Do you communicate in Ukrainian or in Russian?
Both, from our own team. For Ukraine we usually recommend Ukrainian; for Moldova, Kazakhstan and other markets we match the language to your target groups.
Which funding is available?
That depends on your location, project and target market, for example the Ukraine bonus in Austria, investment guarantees in Germany or the Swiss country programme. We give you an overview and help with preparation; the respective body decides on funding.
How do you handle sanctions?
Comprehensive sanctions apply to Russia and Belarus. We clarify with you in advance whether a project may be affected. The legal review in the individual case is a matter for your legal advisers and the competent authorities.
Do I need to be on site for market entry?
Not for every step. Strategy, materials and communication are prepared by us, and we plan meetings and fairs with you so that your presence counts where it matters.
How does a collaboration start?
With a first conversation, with no obligation. A good start is a fixed-price positioning workshop for your target market.