Your situation
Growth needs a clear profile.
Markets are tighter, customers more discerning, skilled staff harder to find. Growing, including across borders, takes a clear position and communication that convinces externally and unites internally. We develop the presence that makes your strengths visible and roll it out across every relevant channel and market.
Many companies have grown organically over the years: their presence was added to piece by piece, and sales, website and recruitment speak different languages. At the same time, digitalisation, new competitors and generational change in management and ownership call for clarity. Decision-makers ask what their company should stand for in five years, how to open up new markets without losing their established customers, and how to attract skilled staff who stay. That calls for one shared answer, not many separate ones.
What we do for you
- Brand strategy and positioning
- Corporate design and brand management
- Product and image campaigns
- Market entry in Germany, Switzerland or South Tyrol
- Website, search and online advertising
- Employer branding and recruitment marketing
The sector in figures
628,058
companies in Austria (2024)
3,236,281
companies in Germany (2024)
649,353
companies in Switzerland (2024)
58,655
active companies in South Tyrol (2025)
Sources: WKO based on Statistics Austria; Eurostat; BFS STATENT; WIFO Bozen.
Typical challenges
Interchangeable messages
Almost everyone claims quality, reliability and innovation. Companies that do not stand out through concrete strengths and a recognisable character end up being compared on price, which erodes margins over time.
An inconsistent, accumulated presence
Logos, brochures, website and trade fair stand come from different years and different hands. Externally this looks uncertain, and internally it costs time because every document has to be designed and agreed afresh.
New markets, different expectations
What works in Austria does not automatically convince in Germany, Switzerland, South Tyrol or Ukraine. Tone, buying habits, legal requirements and expectations of the people you deal with often differ more than expected.
Competition for skilled staff
Good applicants look closely at a company before getting in touch. Without a credible employer profile, positions stay vacant even when the tasks, pay and working environment are genuinely attractive.
The psychological perspective
Decisions are rarely purely rational.
If you understand how perception, trust and habit work, you can craft messages that are not only heard but remembered. We bring this business and communication psychology perspective to every project, from the brand core to the campaign and the sales conversations of your team.
What we pay particular attention to
Measurable goals
Every measure is aligned with your business objectives and evaluated transparently.
One brand, several markets
Your brand stays recognisable everywhere while speaking the language of each market.
Internal communication
Employees are the most credible ambassadors of your brand. We involve them from the start.
How we work with you
Assessment
We talk to management, sales and employees and look at your presence, competitors and the customer perspective before making any recommendations.
Sharpening the position
Together we clarify what your company stands for, whom it serves and which motives actually lead your target groups to decide.
Building the presence
The position becomes corporate design, key messages and templates that your team can apply independently and consistently in everyday work.
Delivery and review
We roll out campaigns, website and content in the chosen markets, measure the agreed indicators and adjust together with you.
Typical projects
Brand relaunch for a mid-sized business
Revision of the positioning, logo and corporate design of an established company, with brand manual, templates and a step-by-step rollout across all materials, channels and locations.
Entry into a neighbouring market
Adapting messages, website and sales materials for Germany, Switzerland, South Tyrol or Ukraine, including translation by native-speaking specialists and planning of the first campaign.
Employer branding programme
Developing a credible employer profile from conversations with employees and managers, with a careers page, job advertisements, social media content and materials for trade fairs, schools and universities.
Sales and trade fair communication
Presentations, product materials, trade fair presence and conversation guides that help your sales team explain benefits clearly and respond to customer objections with confidence.
Frequently asked questions
We do not have a large marketing budget. Is an agency still worthwhile?
Yes, if the budget is used in a targeted way. A sharpened position with consistent templates often achieves more than an expensive campaign. We start with an assessment, set priorities and plan delivery in stages that match your budget and capacity. After each step, you decide how to proceed.
How long does repositioning take?
That depends on size, starting point and approval routes. Analysis and positioning can often be worked out in a few weeks; rolling out a new presence across all materials and channels takes longer. At the outset we agree a realistic schedule with clear decision points so that your day-to-day business does not suffer from the project.
Can you support our move into Germany, Switzerland or South Tyrol?
Yes. We examine which messages and channels work in the target market, adapt website and materials linguistically and culturally, and plan the first market launch. For Ukraine and Russian-speaking markets we work with our own team, for Italian with partners. Legal and tax questions about market entry belong with your legal and tax advisers.
How do you measure whether marketing works?
Before we start, we agree objectives and indicators that suit your business, such as enquiries, applications, website visits or feedback from sales. We evaluate these regularly and transparently. Not everything can be expressed in figures, the reputation of a brand for example. We address that openly as well.
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