Brand & corporate design.
A visual identity works before a single word is read. Logo, typeface, colours and imagery decide within seconds whether an organisation is seen as competent, serious and approachable. We design brands that make your stance visible and are recognised everywhere.
Good corporate design is not decoration but a tool. It creates recognition, saves time and money in daily work and gives everyone who communicates for your organisation a reliable foundation. Whether a new design or a careful evolution of an existing one, we work with what makes your brand strong and leave out what weakens it.
What it includes
Logo and brand mark
New design or modernisation, with variants for every use from business card to screen.
Colours and typography
Colours and typefaces that carry your positioning, read well and work in print and digital.
Imagery and photography concepts
Rules for subjects, light and mood, so that images show your stance instead of looking interchangeable.
Stationery and presentations
Letterheads, business cards, templates for presentations, proposals and reports.
Brand manual and design guidelines
Binding, understandable rules that your team and partners can work with confidently.
Brand refresh
Careful modernisation of established brands that stay recognisable and feel current.
The psychological angle
Why it works.
Perception follows patterns. Shapes, colours and spacing create impressions of stability, calm, energy or closeness, often before we are aware of it. In sectors where trust decides, this matters a great deal: a presence that feels too loud, too playful or too generic can undermine competence that is actually there.
We therefore design for effect, not taste. We ask what impression your target groups should gain in the first seconds and test every decision against it. The result is an identity that feels right because it fits what you promise.
How we work
Review to Handover.
01
Review
Review of all existing materials, conversations about stance, goals and target groups.
02
Concept
Design directions based on the positioning, reasoned and transparent.
03
Development
Development of the chosen direction for all key applications.
04
Handover
Brand manual, print and digital files, briefing for your team.
What you have at the end
- Logo in all variants and formats
- Defined colours and typefaces
- Templates for your most important applications
- A brand manual people understand
- A presence that is consistent across all channels
Frequently asked questions
Does our logo have to be completely new?
No. A careful refresh is often the better route because it keeps recognition. We recommend a new design only when the existing brand no longer supports your positioning.
Do we receive all files?
Yes. You receive all print and digital files and the rights for the agreed use.
Do you also design websites in the new identity?
Yes, brand and website come from a single source, so everything fits together.