Press & content.
If you want to be heard, you need something to say. We develop, write and design content that makes expertise visible, and maintain contact with editors so that your topics arrive where they have an effect.
For the liberal professions, financial institutions and public bodies, content is often the most effective and at the same time most appropriate form of visibility. A good expert article, a clear guide or a well-placed interview convinces more than any advertisement, because it shows competence instead of claiming it.
What it includes
Press and public relations
Finding topics, preparing press releases and background talks, maintaining contact with editors.
Expert articles and guides
Texts for specialist media, chamber journals and your own website, clear and well-founded.
Copy for websites, brochures and social media
Clear language for every channel, matched to your target groups.
Client magazines, annual and business reports
Concept, editing and design of publications that people enjoy reading.
Books, e-books and specialist publications
Support from the idea to publication, in print and digital, together with our in-house v+m Verlag.
Photography and video
Images and films that show people and ways of working authentically.
Crisis PR and personal PR
Clear communication in sensitive situations and the targeted development of the public profile of leaders.
Press conferences and media events
Preparation, organisation and support so that your message reaches the media.
The psychological angle
Why it works.
People remember content that is useful to them and that they understand. Translating complex matters into clear language without distorting them is therefore not a question of style but of effect, and of respect for the reader.
We write so that demanding content is understood and remembered: with clear structure, concrete examples and a tone that carries your stance. The same applies to media relations. Editors are interested in relevance and substance, not advertising messages.
How we work
Topics to Distribution.
01
Topics
Which questions concern your target groups, and where do you have something substantial to say?
02
Plan
Editorial plan with formats, channels and dates.
03
Execution
Research, interviews, copy, design and coordination.
04
Distribution
Publication, media relations and reuse across all channels.
What you have at the end
- An editorial plan with clear topics
- Articles and copy that demonstrate expertise
- Contacts with relevant editors
- Publications people like to pass on
- Growing visibility as an expert authority
Frequently asked questions
May law firms and practices do press work?
Yes, factual information and expert articles are permitted. Where clients or patients are involved, special rules apply that we observe, such as the express consent of those concerned.
Do you write under our name?
Yes. We develop texts in close coordination with you, so that content and voice remain your own.
Can you support a book project?
Yes, from concept and editing to publication, together with v+m Verlag if you wish.